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Professor David de Cremer

Network Member

Judge Business School


My current research efforts concern to promote our understanding of how technology innovations and developments impact the shape leadership and management will take in the future. Much is talked about autonomous technology that will replace humans in executing a wide variety of jobs. Of course, such technology needs to be implemented in effective ways that allow organizations to be able to manage human-technology collaborations and embed decisions within a broader value-framework that contemporary technology is not able (yet?) to grasp. My research therefore examines the following topics: 1) can AI serve as a source of social information like trust, 2) why are people aversive towards the use of autonomous AI and how do these emotions need to be managed by team leaders, 3) what kind of leadership styles are needed to manage humans and AI collaborating on innovation projects when it comes down to creativity processes, and 4) what is the content of people’s theory of machine and how can this help us to promote AI-human collaborations.

About us

The Trust & Technology Initiative brings together and drives forward interdisciplinary research from Cambridge and beyond to explore the dynamics of trust and distrust in relation to internet technologies, society and power; to better inform trustworthy design and governance of next generation tech at the research and development stage; and to promote informed, critical, and engaging voices supporting individuals, communities and institutions in light of technology’s increasing pervasiveness in societies.

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