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Trust & Technology Initiative



Webinar 2   -   25 June, 18:00-19:00

Digital Marketing: Expressing yourself online or feeding marketing analytics?

Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School, and Sue Keogh, founder of the creative agency Sookio (, will discuss digital personas and how the unstructured data that they provide can benefit digital marketers and businesses. Their talks will help us discover:

  • What a digital persona is and how it has evolved as technology developed and different generations entered the web 2.0
  • How our data can help businesses and marketers
  • The risks that both individuals and businesses should be aware of when dealing with digital personas and related data.

The June events will be run as Zoom Meetings, with Q&A and breakout rooms, without recording. Attendance is free. 
Please register your interest on Zoom; this will help us with running the virtual event.

Your sign-up details are collected for the purpose of the webinar only and will not be made available to third parties, in accordance with GDPR principles. You will receive a joining link and password automatically after registration.

The Meetings are planned as a way to help you connect with other people who share your same interest in the digital world, so just bring a glass of any drink you like and enjoy an informative as well as refreshing digital happy hour. The series is supported by 





Shasha has a PhD in business from Fudan University and has just co-authored a paper published in the Journal of Marketing Research on how consumers and marketers use facial information to make important inferences about others. Her work looks at the cues on consumer behavior and preferences that businesses can gather through the visual data we exchange everyday on the internet and social media.


Sue started her career in BBC radio production, at a time when the shift from analogue to digital was taking shape. After time spent as Project Manager for and a homepage editor for Yahoo and Aol, she founded creative agency []Sookio in 2008. From their creative hub on Mill Road, they offer content creation such as copywriting, video, social media and podcasting, coupled with strategy and training to clients predominantly in education, life sciences, tech and healthcare.

Thursday, 25 June, 2020 - 18:00 to 19:00
Event location: 
ONLINE event

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